Many business owners lack a content marketing strategy and they are missing out on a great opportunity to secure more clients, leads and sales.
The hard part when it comes to generating or creating content is getting a plan in place.
The hardest part about having a content marketing strategy is actually writing and publishing the content itself.
Some blogs (like this one) require specific structures and can take anywhere from 2-4 hours to create!
Today we are going to take a look a how you can do just that. What will work better in your favor and how you can integrate your content marketing strategy in your overall marketing efforts.
If you already know you need more content and want to dive right in – contact us to talk.
What Is Content Marketing?
There are a number of different ways to describe or define Content Marketing but any way you look at it they all end up delivering the same thing.
Content is simply text, articles, stories or even infographics used or displayed on your website or blog.
Content Marketing takes that information and uses it to attract and engage your audience and potential customers, peers or fans.
The goal is to lead them to your sales funnel, contact form or to email or call you!
It happens everyday, online and offline, but most of us go about without even noticing it.
Social media marketing also helps drive traffic to a website’s content marketing strategy. If you’ve ever clicked on an interesting post or topic, read an article then signed up for an email list or product then you’ve participated in a well laid out marketing plan.
When you’re out shopping for new clothes the associates at the store help you to find and purchase clothes – not groceries. They stick to what is relevant to their job, store, brand or business.
As a business owner or service provider you need to be making sure you are delivering content regularly through all your marketing vehicles.
This includes the web, print, social media, etc.
There’s no one tactic that will do it all so it’s best to take a holistic approach, depending on the niche or market you’re in.
How a Content Marketing Strategy Can Help You
Now that you know what a content marketing strategy is – can it help your business?
Yes. Yes it can.
A recent study shows that 61% of customers say they like custom content because it is tailored to their specific interests and they are more likely to buy from that company.
I don’t know about you but I like those numbers.
You also pave the way to becoming an authority or expert in your area of business. The more content you deliver, the more knowledgable you position your company and the more trust you gain.
Trust is vital when it comes to sales.
Put it this way. Just having a website is nice. Having a website that delivers value and content on a regular basis moves from being nice to being informative, reliable and a go-to source for your audience.
Content Marketing Will Boost Your SEO
If you’re a smart business owner you know how important search engine rankings are to your business.
Reaching the first page on Google is a difficult task, and if you’re not posting content to your site regularly, it becomes even more difficult.
High-quality posts/articles on your website and blog will help to increase your reach in the rankings if done correctly.
More traffic = More Leads
More Leads = More Sales
More Sales = More Money
And as search engines like Google get smarter they want to see that you’re site is rich in value and content.
Blogs give websites 434% more indexed pages and 97% more indexed links – do not ignore those stats!
You can just lace an article with keywords and meta tags and hope to rank better – it’s all about trust.
Even though they are continuously updating their algorithms and procedures one thing they are bound to never leave out is great content.
Your Content Marketing Strategy Boosts Your Social Media Presence
While you’re building your Content, you are also building your brand and people want to be a part of brands they like.
One of the top 3 reasons people follow brands on social media is interesting content – (Source)
It doesn’t matter what niche, product or type of business you’re promoting, social media can really help out.
When combined with a properly placed Content Marketing Strategy you are on the path to success!
Great content makes it easy for people to hit the share button, hit like, send to a friend or comment and engage with others.
When people see something of value or something they like, they share it with their friends. Not a bad way to utilize content marketing to your advantage.
Where Is Your Content Marketing Strategy Today?
So, how often are you posting and writing content for your site or blog?
A good rule of thumb (at least) is to publish every two weeks, or twice a month.
Depending on the type of business you may need to post weekly, or daily.
Some content aggregation sites are posting dozens of articles a day, and for a good reason.
The more content you deliver the more people you can reach.
Do you know where to find relevant topics, articles and ideas for new content?
When you are writing, are you optimizing for search properly?
These are all things you want to consider when developing a successful content marketing strategy.
Want to get proactive with your content marketing? Not sure how to get started? Leave it up to the experts! Jason Anthony Group, LLC helps many of their clients to layout profitable content marketing strategies that create and deliver scheduled and targeted information. This helps to not only increase service and brand awareness, but drive inquires and purchases through your biggest sales asset – your website! Contact us today to learn about our cost-effective content marketing solutions.