mobile-websiteAs far as search goes, having a mobile website is vital.

People are using mobile devices for access to the internet more and more and now Google is updating their algorithms to account for this behavior.

This comes as no surprise, however it does seem like they are a little late to the game.

Since our inception back in 2011, we started designing and building only responsive and mobile-friendly website for our clients.

It was a no-brainer that more and more users were turning to their phones or smart devices to get their feed of information.

Later this month Google is rolling out their newest update to deliver faster results and a better UX (user experience) to it’s users.

The deadline? April 21st 2015.

While all of our clients are already safe from any possible repercussions (drop in search traffic and rank), shockingly there are still a number of sites out there who have yet to adapt.

Up until recently you may have even noticed that larger sites for brands like Walmart and Apple were not responsive and harder to read and navigate because of their lack of mobile-compatibility.

While those brands have extremely complex sites (and the budgets to back their upgrades), many small to medium-sized businesses may fall behind.

It does not have to be that way.

Let’s take a look at what the latest mobile algorithm update means to you and the rest of us with our phones always within reaching distance.

What’s New for a Mobile Website?

The latest update brings about two main changes.

1. Mobile-friendly websites will appear more in the search results

On April 21, mobile-friendliness will be expanded as a ranking signal.

This will be a worldwide update, affecting all locations and languages, which will have a major impact in search results.

The end result?

Search results with higher relevancy, better quality, and improved UX.

2. App content becomes more relevant in search results

This means that information from an indexed app will also factor in ranking.

For example, if a signed-in user with an app installed on their device is using search, they may now receive more content from indexed apps in their Google search results.

What Can You Do for Your Website?

If you’re a business owner who manages their own site or a developer who works on sites for your clients, there are a couple ways to ensure you’re ready for the new update.

Google has a great guide to mobile-friendly sites if you’d like to start implementing the changes on your own, and webmasters can monitor and gauge their sites with their Mobile-Friendly Test tool.

The Webmaster Tools account offered by Google can also list out any mobile usability issues via the Mobile Usability Report.

Of course, if you’re neither the hands-on type or in search of a support for your website, contact us today to learn more about mobile compatibility and how we may be able to support you.